B2B Content
As part of the professional translation platform's inbound marketing strategy, I helped define the company blog's content strategy and pillars, managed the calendar and wrote SEO content to improve SEO ranking and engage target audiences.
1) A guide to business culture in Asia
2) Hilarious localization fails in advertising
3) Post-edited machine translation (PEMT) and the evolving role of translators
4) 16 online translation tools recommended by translators
5) Five workbench features to make translation easy
After leaving Gengo, I wrote a commissioned article for MemoQ, a translation software that offers flexible translation management solutions.
All about life science translation
The first virtual edition during the height of the pandemic, TechLawFest 2020 was a successful, 5-day event that catered to the global community of tech and legal professionals. As the social media and content manager, I was responsible for the event's content creation, copywriting and social media strategy, liaising with the client and event host, Singapore Academy of Law, as well as coordinating and publishing all the content on multiple channels (LinkedIn, Twitter, Instagram, Facebook).
Results: 6,200 registrations from over 100 countries
Content Samples:
1) Downloadable PDF Cheat Sheet (LinkedIn feature)
